For RevOps: fewer tools, cleaner data, numbers you can defend

You are asked to make the stack cheaper and the numbers truer at the same time. Lakewave replaces the database, the verifier and the sequencer with one outcome-priced tool, reports human engagement instead of gateway noise, and gives you governance over every mailbox and every API key.

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What gets in the way

The three things that eat the week

Data that decays between tools

A list verified in one tool and sequenced in another is stale by Thursday. Lakewave verifies at find time and again at send time, and List Clean re-verifies anything imported, with verdicts written back to the contact.

Metrics that flatter

Open and click rates counted from security-gateway fetches are not metrics. Every event is classified human or machine; dashboards show the human numbers beside the raw ones.

Governance nobody owns

Which rep is sending what, from which mailbox, how fast? Warmup, pacing, caps and breakers are enforced per mailbox, and every API key is scoped, rate limited and capped per day.

With Lakewave

How the week runs instead

Consolidate

One subscription per seat covers finding, verifying, writing, sending and signals. Published pricing, no annual contract.

Connect

HubSpot two-way sync, CSV exports for any CRM, webhooks for the rest, and an API for Clay or your own workflows.

Govern

Mailbox limits and breakers per rep, a shared daily total, API keys with scopes and daily credit caps, and an admin consent path for Microsoft 365 and Google Workspace.

Report

Human-verified engagement, replies and meetings per campaign and per rep; the raw counts stay visible for reconciliation.

FAQ

Questions, answered

How does Lakewave price compared to a database plus a verifier plus a sequencer?

Per outcome: 4 credits per verified person, 1 per draft, 1 per definitive verdict on an imported list; signals, tracking and sync are free. Starter $29 for 400, Pro $39 for 750, Enterprise $109 for 2,400 with three seats. The total-cost-of-ownership page runs the comparison.

What does IT need to approve?

Send-only mailbox permission (Mail.Send on Microsoft 365, gmail.send on Google) from a verified publisher. One admin consent covers the team; the Connecting email page has the steps.

Can we cap what an integration spends?

Yes. Each API key has an optional daily credit cap, scopes, and a revoke button; keys can never send email.

Where does the data live and how do we delete it?

In Lakewave's own infrastructure, under a Data Processing Addendum; contacts, lists and accounts are deleted on request.