Outreach and Salesloft run your outbound sequences well. Neither one finds you a contact to sequence in the first place, so most teams end up paying for a second tool just to get started.
| Capability | Lakewave | Outreach | Salesloft |
|---|---|---|---|
| Starting price | $29/mo (Starter), $39/mo (Pro) | ~$100 to $160/user/mo | ~$75 to $165/user/mo |
| Contact database included | Yes | No, bring your own | No, bring your own |
| Contact verification | Multi-step waterfall, confidence-rated | Not included | Not included |
| Platform fees | None | $15,000 to $30,000/yr | $8,000 to $25,000/yr |
| Implementation cost | None, live same day | $20,000 to $50,000 | $10,000 to $25,000 |
| AI Supervisor coordination | Yes, agents trigger each other automatically | No, manual workflow between tools | No, manual workflow between tools |
| Government (SLED) intelligence | Yes, SLED IQ available | No dedicated government vertical | No dedicated government vertical |
Outreach and Salesloft pricing based on published 2026 buyer-reported estimates and third-party pricing analysis (Vendr, Spendflo aggregated deal data); actual cost varies by deployment size and negotiated terms. Neither vendor publishes flat-rate pricing.
Outreach and Salesloft both explicitly assume you already have contact data from somewhere else. Add a data tool, and the comparison looks like this.
Illustrative estimate for a 10-seat team based on the low end of published Salesloft pricing plus Apollo Professional's published per-seat rate; actual legacy-stack cost is frequently higher once platform fees and implementation are included.
Even after paying for both a data tool and a sequencing platform, nothing connects them automatically. A rep still has to notice a signal, pull the contact, and manually start the sequence.
Lakewave's agents find the contact, verify it, and can trigger outreach automatically. Outreach and Salesloft only pick up after a separate tool has already done the finding.
Outreach and Salesloft both carry separate platform fees and multi-week implementation costs on top of per-seat pricing. Lakewave is live the day you sign up.
Neither Outreach nor Salesloft has a dedicated SLED vertical. If you sell into government, SLED IQ comes with Lakewave, not a third tool to add on top of the other two.
No. Both platforms assume you already have contact data in a CRM or from a separate data vendor like Apollo. Neither Outreach nor Salesloft finds contacts for you.
Outreach runs roughly $100 to $160 per user per month, plus platform fees of $15,000 to $30,000 per year and implementation costs of $20,000 to $50,000. A 10-rep deployment typically runs $30,000 to $55,000 per year all in.
Salesloft runs roughly $75 to $165 per user per month, with no minimum seat requirement. A 10-rep deployment typically runs $18,000 to $35,000 per year all in, lighter than Outreach's equivalent cost.
Lakewave combines contact finding, verification, and outreach sequencing in one AI Supervisor. Outreach and Salesloft only handle the sequencing half, so teams using either one still need to pay separately for a data tool like Apollo just to get contacts in the first place.
Yes. Lakewave includes contact finding and verification that Outreach doesn't, coordinates outreach automatically through its AI Supervisor, and costs a fraction of Outreach's per-seat pricing plus platform fees.
15 verified contacts free. No credit card. No platform fees, ever.
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