Security gateways open and click your emails before any human does. Here is how machine traffic inflates outbound metrics, how Lakewave separates it from real engagement, and the sending rules that keep a domain healthy.
On one campaign of 79 sent emails, the dashboard showed a 62% open rate and a 24% click rate. Of the ten clicks recorded in a twelve-hour window, zero came from a person. Every one was a corporate security gateway detonating the links to check them for malware, or a mail client fetching the tracking image on the recipient's behalf.
This is not a Lakewave quirk. It is what every outbound tool reports when it counts fetches as engagement. Most of them still do.
Each open and click is stored with a classification, human, scanner, proxy or prefetch, and the reason it was given. The classification weighs who made the request, where it came from, and when it arrived relative to delivery, and it recognizes the two-stage footprint security gateways leave behind. The exact rules are Lakewave's; the principle is simple.
Opens count human plus proxy. Clicks count human only. The raw numbers are shown beside the verified ones so nothing is hidden, and the verified ones are what the rest of the product acts on.
Replies, human-verified clicks, and meetings. Opens are a signal of delivery at best. If a tool shows you a single open rate with no classification behind it, assume a third or more of it is machines, and ask how it tells the difference.
Real engagement first, raw counts beside it, and the classification on every event so you can see why a click did not count.
Each connected mailbox shows its warmup cap, today's sends, bounce and complaint health, and the breaker state with a resume button.
Built into every sender: Quickstart, Surge, Campaigns and drip follow-ups all re-check the address before the send. Bring your own list through List Clean.
Because a large share of opens are not people. Corporate security gateways fetch every link and image in an email to scan it, Gmail proxies every image, and Apple Mail Privacy Protection prefetches content. Each of those registers as an open or click. On real campaigns Lakewave has measured windows where none of the recorded clicks were human.
Every tracking event is classified as human, scanner, proxy or prefetch from who made the request, where it came from, and when it arrived relative to delivery. Human-verified counts are shown beside the raw numbers.
A new or newly connected mailbox that sends 200 cold emails on day one is flagged. Lakewave warms each connected mailbox on a rising curve, spreads sends across the business day in the recipient's time zone, and spaces emails to the same company apart.
Every address is re-verified right before the send, not only when it was found. Each mailbox has a breaker: hard bounces, complaints or unsubscribes past a threshold pause the mailbox automatically, with a warning when it is halfway there.
No. Emails go out from your own Gmail or Outlook mailbox, so reputation is yours and so is the inbox placement. Direct Send covers the case where you would rather not connect a mailbox at all.
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